4/6/2024 0 Comments Technique engineering incLet’s say you’re looking to create a content asset that generates a lot of backlinks… In some cases you might look at social shares in other cases you’re going to look at the number of backlinks a piece generated or how many upvotes it received on Reddit. The first step to the Sherlock Homeboy technique is identifying metrics that will tell you which blog post, video, white paper, report or other content asset was successful. What Does the Sherlock Homeboy Technique Look Like in Action? Instead, this is about uncovering content formats, title formulas, topic trends and distribution channels that worked in the past and can be utilized again in the future. This isn’t about copy and pasting content and adding your own spin to it. It’s a method that means finding and reverse engineering content marketing efforts that have worked in relevant industries. The best content marketing strategy is what I call The Sherlock Homeboy Technique. “Hey Ross, what’s the best content marketing strategy?”Īhh yes, the age old question that graces my inbox (and the inboxes of content marketers around the glove) each and every year.įounders, executives, marketing leaders breaking into content & more all want to know one thing-how should they approach the beast that is content marketing?
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